The cleanest signal source
in European adtech.

Profila is where European consumers declare what they actually need — and you respond at the moment the signal is freshest.

Profila delivers a new kind of audience signal — not inferred from browsing history, not guessed from demographic profiles, but declared directly by the consumer in their own words. Every signal is classified to IAB standards, governed by explicit consent, anonymised by cryptographic architecture, and delivered in the consumer's preferred European language.

Profila audience segments plug into The Trade Desk, DV360, and any OpenRTB-compatible DSP. IAB Content Taxonomy 3.0 and Audience Taxonomy 1.1 native. Standard audience upload formats. Zero workflow change for your media team.

Ideal for: agencies, large brands, performance teams

Log into the Profila Brands app. Search active intents by vertical, geography, budget, and timeframe. Respond with a Brand Moment — offer, invitation, or information — delivered directly to the consumer's Channel in their language. No DSP required. Pay per qualified response.

Ideal for: SMEs, dealers, advisors, local businesses

Inferred audiences are assembled from tracking data and behavioural guesswork, so a large share of every campaign is spent reaching people who were never in the market. Declared intent comes from a consumer who said what they want, when they wanted it, in their own words. The intent is real, fresh, and specific — so you are paying for outcomes rather than impressions.

Consent is explicit, granular, and revocable. Personal data is physically isolated in a dedicated EU-pinned database, encrypted at rest, and provably separate from operational data — a three-tier architecture that separates personal data from audience signals cryptographically. Counterparties receive classifications, never identities. When regulators ask how your audience sources handle privacy, you have a straightforward answer.

Profila is currently working with selected agency and brand partners on controlled pilots. A typical pilot runs for 60 days across two verticals with 3–5 pilot brands, integrates with your existing DSP, and produces clean measurable outcomes. No long-term commitment. First-refusal commercial terms if the pilot performs.

Every signal on this page starts with a person deciding to send it.