Profila
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For brands
Customers tell you exactly what they want. Respond to the signal — never track, never manipulate, never guess.
The problem
Brand → Agency → DSP → Exchange → SSP → Customer
66¢
Lost to intermediaries — the AdTech tax.
0.46%
Display CTR. 99.54% of impressions ignored.
0
Impressions from a customer who asked for the ad.
The flip
Brand → Profila rail → consenting customer. Declared intent, outcomes only.
$1
Reaches the outcome — vs $0.34 in today’s stack.
10×+
CTR uplift via declared intent vs the 0.46% baseline.
0
Customer PII held. Structurally unbreachable.
How it works
Intent. A customer declares a need in a private AI chat.
Signal. AI structures it into a clean signal. 30–60s.
Match. Exposed anonymously to verified brands. OpenRTB, API, MCP.
Result. A finite feed. The customer engages, then leaves.
Pay. On engagement only. CPC and CPA — no impressions, no waste.
Why now
Profila is the only consented-intent rail.
Signal collapse. Cookies, ATT, antitrust — every quarter strips the signal AI learns from.
Agentic arrival. AI agents will transact for customers in 18–24 months. No consented rail exists yet.
LLMs hit the ceiling. Public text is finite. The next model needs consented behavioural signal.
Profila arrived. Twenty years of privacy, AI and rail research converged. The market is ready.
The market on Profila.
$725B
Addressable
$0
CPM
10×
CTR
$0
Fraud
The pattern
Across luxury, automotive and prestige beauty, 2025 results show the same leak: loyal customers disengaged, and inferred audiences can’t win them back. Declared intent from the base you already have recovers the margin — no agency stack, no retargeting.