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Business Guide

How to run a Profila campaign.

Step 1

Getting started

Choose your path

Plug in programmatically through the DSPs you already use, or respond directly from the Brands app. Most start direct and add programmatic once the signal proves out.

Step 2

Getting started

Read the signals

Active intents, classified to IAB taxonomies, filterable by vertical, geography, budget and timeframe. You see the classification, never the person.

Step 3

Getting started

Respond with a Brand Moment

An offer, an invitation, or information — delivered to the consumer’s Channel in their language. Pay per qualified response, not per impression.

Step 4

Getting started

Measure outcomes

Clean, attributable results: which signals converted, and at what cost. No inference, no waste, no attribution guesswork.

Profila for Business In progress

More to come

A fuller playbook — taxonomies, consent obligations, creative specs, and what a good response looks like — is being written from the first pilots. Until it lands, the steps above are the shape of it, and the team will walk you through the rest.